FOR IMMEDIATE RELEASE


Contact:
Media Relations
US Rodeo Supply Company, LLC
1318 N John Wayne Drive
Winterset, IA 50273
Phone: 515-462-9072
http://www.usrodeosupply.com
info@usrodeosupply.com


US Rodeo Supply Company, LLC Awards Jody Newberry Top Honors in Red Oak, Iowa


WINTERSET, Iowa - July 25, 2004 -US Rodeo Supply Company, LLC, one of the nations fastest growing Rodeo Equipment Suppliers, today announced it was honored to have awarded the 2003 PBR Rookie of the Year and 2003 PBR World Finals Champion - Jody Newberry with top honors and a new US Rodeo Supply Company, LLC RoughStock Rodeo Gear Bag in Red Oak, Iowa on Saturday evening.


"We were thrilled to be in attendance as Jody rocked stop #10 on a Double S Bull Company Bull from Shad and Vicki Smith at the EXTREME BULL RIDING TOUR in Red Oak," said Matt Owen, Chairman and CEO of US Rodeo Supply Company, LLC. "Jody put on an incredible ride in the Short-Go allowing Iowa Residents a taste of what they have seen him do on the National Networks competing in the Built Ford Tough Professional Bull Riders, Inc. Tour. Jody blessed everyone in attendance with a rare opportunity they may not have otherwise had by signing Autographs at one of our Mobile Sales Units at the conclusion of the event. Opportunities like this reinforce why we became Official Sponsors of The EXTREME BULL RIDING TOUR."


For Additional Information about 2003 PBR World Champion Jody Newberry visit:

www.pbrnow.com/jodynewberry.html

For Additional Information about The Extreme Bull Riding Tour visit:

www.RodeoAttitude.com

For Additional Information about US Rodeo Supply Company, LLC please visit:

http://www.usrodeosupply.com