FOR IMMEDIATE RELEASE

Contact:
Media Relations
US Rodeo Supply Company, LLC
1318 N John Wayne Drive
Winterset, IA 50273
Phone: 515-462-9072
http://www.usrodeosupply.com
info@usrodeosupply.com

US RODEO SUPPLY COMPANY,LLC becomes official sponsor of The EXTREME BULLRIDING TOUR

WINTERSET, Iowa - June 7, 2004 - US Rodeo Supply Company, LLC, one of the nations fastest growing Rodeo Equipment Suppliers, today announced it has entered into an agreement with White Buffalo Productions, Inc. and Double S Bull Company, Inc producers of the famous EXTREME BULLRIDING TOUR, the hottest show on dirt. The agreement will allow US Rodeo Supply Company, LLC a broad range of marketing opportunities and immediate exposure to many of the next generation of World Champion Athletes,many of which continue to be clients of US Rodeo Supply Company, LLC.

"We are very pleased to be entering this important relationship with the members of the EXTREME BULLRIDING TOUR and its management team. The relationship will enable US Rodeo Supply Company, LLC to promote our organization through a variety of targeted channels and aid in the further development of our Retail Outlets, Mobile Sales Units as well as our E-Commerce site www.usrodeosupply.com. With over 30+ events scheduled for the 2004 EXTREME BULLRIDING TOUR and the overall explosive growth of the Bull Riding Industry we look forward to an exciting and long lasting relationship," said Matt Owen, Chairman and CEO of US Rodeo Supply Company, LLC.

For Additional Information about US Rodeo Supply Company, LLC please visit: http://www.usrodeosupply.com

For Additional Information about The EXTREME BULLRIDING TOUR please visit: http://www.rodeoattitude.com