FOR IMMEDIATE RELEASE

Contact:
Media Relations
US Rodeo Supply Company, LLC
1318 N John Wayne Drive
Winterset, IA 50273
Phone: 515-462-9072
http://www.usrodeosupply.com
info@usrodeosupply.com

US RODEO SUPPLY COMPANY, LLC acquires C & D Tack, Inc of Hillsboro, Ohio

WINTERSET, Iowa - June 8, 2004 - US Rodeo Supply Company, LLC, one of the nations fastest growing Rodeo Equipment Suppliers, today announced it has completed the acquisition of C & D Tack, Inc from Hillsboro, Ohio. The details of the transaction were not disclosed.

"We continue to seek unique opportunities to expand our operations and this one simply fit. C & D Tack, Inc. spent over 20 years developing a loyal base of customers and found themselves needing to make changes due to medical concerns of their core management. They refused to simply close up shop and leave everyone without access to their products. We will continue to operate the business and expand our product offerings into the new markets by utilizing our Retail Outlets, Mobile Sales Units and allow C & D Tack, Inc. customer base a new option of purchasing through our E-Commerce Web-site www.usrodeosupply.com" said Matt Owen, Chairman and CEO of US Rodeo Supply Company, LLC.

The acquisition includes all assets of C & D Tack, Inc., which includes a 30' Enclosed Mobile Sales Unit, Retail Outlet Inventory and a warehouse of additional inventory all based in Hillsboro, Ohio.

For Additional Information about US Rodeo Supply Company, LLC please visit: http://www.usrodeosupply.com