FOR IMMEDIATE RELEASE

Contact:
Media Relations
US Rodeo Supply Company, LLC
1318 N John Wayne Drive
Winterset, IA 50273
Phone: 515-462-9072
http://www.usrodeosupply.com
info@usrodeosupply.com

US RODEO SUPPLY COMPANY, LLC achieves Record Sales Growth in First Half of 2004

WINTERSET, Iowa - October 5, 2004 - US Rodeo Supply Company, LLC, one of the nations fastest growing Rodeo Equipment Suppliers, today announced it achieved Record Sales Growth during the first half of 2004.

"Our performance during the first half of the year shows the strength of our people, products and services and the company's potential is virtually unlimited. The company continues to expand operations and focus on the Rodeo Equipment and Services Sector" said Matt Owen, Chairman and CEO of US Rodeo Supply Company, LLC.. Mr. Owen continued by stating they expect to dramatically exceed the second half projections originally outlined for 2004.

US Rodeo Supply Company, LLC is a privately held Limited Liability Corporation based in Iowa. The details of the combined companies sales performace were not disclosed.


For Additional Information about US Rodeo Supply Company, LLC please visit: http://www.usrodeosupply.com